On Thursday, E.l.f. Beauty announced that “White Lotus” star Jennifer Coolidge will be starring in its Super Bowl TV commercial that was co-written by the show’s creator, Mike White. Click here to read the story at glossy.co. Discussion Questions:
Let’s face it: Water is boring. Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both. Click here to read the story at cnbc.com. Read more…
In October, Delta Air Lines and Starbucks announced a partnership that allowed SkyMiles members to link their account with their Starbucks Rewards account and earn additional benefits in both programs. Click here to read the story at inc.com. Discussion Questions:
New York (CNN) In the pantheon of sodas, Dr Pepper is the odd one out: It doesn’t have the popularity or sales of Coca-Cola or Pepsi, you can’t use it in a standard cocktail, and it doesn’t fall neatly into a category like cola or root beer. Click here to read the story at Read more…
When they’re good, they’re iconic. When they’re bad — well, at least you can usually laugh. We’re talking destination campaigns — when travel hotspots make a bid for your hard-earned vacation cash by producing extravagant videos and entire websites to grab your attention. Click here to read the story at Read more…
Accessing Delta’s popular Sky Club lounge just got a little harder for some frequent fliers of the airline. Click here to read the story at yahoo.com. Discussion Questions:
Microsoft is adding a bunch of casual games to Microsoft Teams today, months after The Verge exclusively revealed the company’s plans. Click here to read the story at theverge.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How would you describe Microsoft’s positioning strategy with its “Teams” product? Read more…
Tupperware wants to be where the cool kids play. The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at Read more…
* Note to current subscribers to SCC’s NEW Marketing Insights program (this is a separate subscription from our sports/entertainment business and marketing programs), you might consider downloading the PPT we created to help guide your discussion of this news story in class! The resource is available by visiting the “Marketing Read more…
IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at tastingtable.com. Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at Read more…