Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. Its latest marketing stunt is taking things to the next level. Click here to read the story at cnbc.com. Discussion Questions:
A new study shows nearly 80% of Americans see fast food as a “luxury” and are eating it less often. Click here to read more at usatoday.com. Discussion Questions:
For its biggest marketing push to date, Gatorade is throwing it back to the ’90s. The PepsiCo brand’s latest campaign, called “It Hasn’t Changed,” is based on a decades-old tagline, “Is it in you?,” which anchored a campaign hinging on the idea that drinking Gatorade would help athletes perform at Read more…
Tillamook County Creamery Association (TCCA), the fast-growing, farmer-owned dairy co-op and maker of premium, multi-category, nationally distributed Tillamook® dairy products, is introducing a new brand platform and campaign. “Extraordinary Dairy” encourages dairy lovers not to settle for mediocre dairy, challenges the status quo of the category and elevates the brand’s reputation Read more…
McDonald’s Corp. is looking to launch a $5 meal deal in the US that the burger chain is betting can lure penny-pinching consumers back in. Click here to read the story at finance.yahoo.com. Discussion Questions:
Eagle Foods is re-launching the iconic Hamburger Helper brand and its legendary talking glove mascot, Lefty. Click here to read the story at prnewswire.com. Discussion Questions:
Pizza Hut is thrilled to announce a partnership with acclaimed food critic, Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality winner, Keith Lee, as they team up to support local communities and unveil the FamiLEE Community Pizza. Click here to read the story at prnewswire.com. Discussion Questions:
Discount chain Dollar Tree is raising its price cap to $7 in stores nationwide as inflation continues to affect shoppers across the globe. Click here to read the story at entrepreneur.com. Discussion Questions:
To commemorate Kansas Day, Kansas Tourism has released a new video inviting audiences to reclaim their vacation in Kansas. Click here to read the story at kansascommerce.gov. Discussion Questions:
Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. Click here to read the story at usatoday.com. Discussion Questions: