Peloton brings fitness classes to TikTok in bigger push for Gen Z

Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 11 months01/06/2024 ago

Branding

How JCPenney is pivoting its brand as part of $1B company turnaround plan

The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store chain. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year09/09/2023 ago

Pivot

Peloton brings fitness classes to TikTok in bigger push for Gen Z

How JCPenney is pivoting its brand as part of $1B company turnaround plan