Old Spice is looking to translate the popular white elephant gift swap to social media as the holiday activity, typically conducted in-person at parties, is waylaid by the coronavirus pandemic. The P&G marketer is taking an ambitious approach in trying to make its mobile-minded take on the game the longest-lasting Read more…
Protect your family – and your turkey – this holiday. Whole Foods grocery chain has teamed up with Progressive insurance company in what might be the strangest combination that will appear this Thanksgiving – barring your aunt bringing her seafoam salad this year. Click here to read the story at Read more…
Protect your family – and your turkey – this holiday. Whole Foods grocery chain has teamed up with Progressive insurance company in what might be the strangest combination that will appear this Thanksgiving – barring your aunt bringing her seafoam salad this year. Click here to read the story at Read more…
Balsam Hill, renowned for its meticulously designed, lifelike, artificial Christmas Trees, partners with fashion specialty retailer Nordstrom this holiday season to create winter wonderland Christmas tree lots in 21 Nordstrom stores in 13 states. A first-time partnership for both companies, this venture is also the first time Balsam Hill has Read more…
Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program. Click here to read the story from mediapost.com. Discussion Questions: What is Read more…
The glasses will put Facebook apps and other content inside a pair of Luxottica’s Ray-Ban glasses, the companies say, and help people stay better connected to their friends and family. The companies revealed little about the eventual smart glasses. Click here to read the story from fastcompany.com. Questions for Classroom Discussion What is Read more…
Halloween is just around the corner, and the Covid-19 pandemic has spooked the bid candy-making companies, which are worried that sales will see a downturn similar to Easter if they do not ramp up their marketing strategies to address the changed circumstances. Click here to read the story from industryleadersmagazine.com. Questions for Read more…
Walmart is joining Microsoft’s bid to acquire TikTok. The big-box retailer confirmed on Thursday morning that it would add its muscle to the potential deal, one of several options that TikTok owner ByteDance is exploring following President Donald Trump’s move to ban the app in the U.S. Click here to read the story Read more…