Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up. Click here to read the story at mashed.com. Discussion Questions:
Dew nation can now make their favorite soda flavor at home. SodaStream has added the Mountain Dew flavor to its lineup in addition to its recently launched Pepsi flavor. Click here to read the story at pennlive.com. Discussion Questions:
Bella Boye is the proud owner of a limited-edition Stanley x Starbucks quencher, the shiny pink tumbler that is going viral online. Click here to read the story at usatoday.com. Discussion Questions:
Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. Click here to read the story at thedrum.com. Discussion Questions:
OpenAI’s GPT Store, where users can share their custom chatbots, finally launched Wednesday after a monthslong delay. Click here to read the story at theverge.com. Discussion Questions:
Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:
Walmart is greatly expanding its drone delivery services in North Texas. The service is already in operation from about a dozen stores in Dallas, Plano, Frisco, and Rowlett. Click here to read the story at fox4news.com. Discussion Questions:
Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release. Click here to read the story at marketingdive.com. Discussion Questions:
Morning Consult calculates the difference between the share of consumers who were considering purchasing from a brand in October 2023 and the same share in January 2023. Click here to read the story at thehustle.co. Discussion Questions:
The Consumer Electronics Show (CES) is the world’s premier consumer tech trade show, a melting pot of cool innovations, marketing hype, and futuristic visions. Every year, CES becomes a battleground for emerging technologies and a showcase for the next big thing. Click here to read the story at thedrum.com. Discussion Read more…