Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Nathan’s is overhauling its digital technology systems and infusing its strategy with data to franchisees in a move to optimize advertising and build loyalty with customers. The partnership with Targetable allows the company to produce ads on the fly based on what’s trending across Nathan’s online channels, and serve them Read more…
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow Read more…
Games have entertained human beings since the dawn of time, so much so that they have become inseparable from our society. That is why combining gaming with marketing has proven to be a successful tactic that taps into this desire from users to have fun. The business gets its product Read more…
Brands are moving quickly to adjust their marketing in response to the pandemic, and Ace Metrix suggests that certain types of messaging resonate with consumers. Ads that discuss the coronavirus are perceived as more relevant and likeable, signaling that, though news of the pandemic is omnipresent, many people want to Read more…
Russell Stover’s social media campaigns arrive as millions of Americans face the possibility of not seeing loved ones on Easter, the biggest time of year for giving chocolate as a gift. The chocolatier’s Instagram challenge and virtual hugs on Giphy give the brand a way to participate in conversations among Read more…
DoorDash Inc., the biggest food delivery app in the U.S., will start delivering goods from 7-Eleven, Wawa and other convenience stores to Americans who are mostly stuck at home for the foreseeable future. Click here to read the story at bloomberg.com. Discussion Questions: What does it mean when a business pivots? How Read more…
As governments around the world struggle to convince their citizens to stay home to curb the spread of the coronavirus, brands are stepping up to help. Using their own platforms and marketing teams, Chiquita Brands, Coca-Cola and Mucinex are among the many companies that have debuted branded PSAs urging people Read more…