Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand. Set for its national television debut during “The Match 2: Champions for Charity” on Sunday, the campaign builds on Read more…
Mastercard is bringing its “Priceless experiences” to the digital world by offering online experiences to cardholders as they hunker down at home during the pandemic, the company shared with Marketing Dive via press release. The online events series is hosted by Mastercard global ambassadors, including acoustic sessions with musician Camila Read more…
Vollebak, the clothing company that made a jacket out of graphene and a T-shirt out of carbon fiber normally used in jet engines and sports cars, has come out with its most ambitious garment yet: a coat made of microbe-destroying copper. The Full Metal Jacket, which retails at a whopping Read more…
The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider extra efforts to support their employees during the crisis, whether Read more…
Shake Shack’s new cooking show on social media aims to connect with homebound consumers as the fast-casual chain upends its operations in response to pandemic lockdowns that have closed most dine-in options. The series positions the brand as one that can help consumers who are stuck at home and looking Read more…
McDonald’s plans to invest an estimated $100 million to bolster its U.S. marketing and will invest a similar amount in some of its biggest international markets as part of a renewed package of strategies to help its franchisees recover from the coronavirus shutdown. Click here to read the story at restaurantbusinessonline.com. Discussion Read more…
On Tuesday, April 21, TikTok’s biggest star crossed the 50 million follower threshold. One day later, video conferencing from her bedroom in Connecticut, Charli D’Amelio has another milestone on her mind: her 16th birthday. Caught up in her excitement about the festivities, D’Amelio doesn’t mention the appearance she has coming Read more…
Patty Baird ticked off the changes she’ll be making at the Cedar House Sport Hotel when it reopens in Truckee, a town of more than 16,000 near Lake Tahoe that thrives off summer tourism. Some things will go: No more self-serve coffee in the lobby, no more afternoon appetizer hour Read more…
There are probably tens of millions of sheltering-at-home American moms, fantasizing right now about what might have been for Mother’s Day 2020. Champagne brunches? A day spa visit? Even a simple family BBQ? Dream on, mamas. This year, the best that can happen is a little Mother’s Day takeout, as Read more…
Poutine, S’mores, and Atlantic Lobster are among the more than 30 flavors visitors to Covered Bridge’s potato chip factory can sprinkle over a fresh bag of crisps. The seasoning session has been the cherry-on-top finale to the tour of the plant’s farmlike facilities, located in Hartland, New Brunswick, but it Read more…