Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant. Click here to read the story from finance.yahoo.com. Questions for Classroom Discussion What is competition? How do you think competition between companies impacts you as a Read more…
The full-self driving car is about to take a step closer to reality. Tesla CEO Elon Musk said Tuesday that the test version of company’s Autopilot system will be released in “a month or so.” While he didn’t describe its capabilities, Musk said that once it’s out, “you’ll see what it’s Read more…
Kraft Heinz brand Bagel Bites asked Twitter users to decide “How should a dog wear pants?” as part of its celebration of National Dog Week, which runs Sept. 20-26, per information emailed to Mobile Marketer. It has received more than 73,000 votes as of press time. Click here to read the story Read more…
A new report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic — and shake off those that don’t. Brand Keys’ new annual ranking finds that while Amazon retains the No. 1 spot, 20% of the Read more…
Burger King long had a slogan “Have It Your Way” in regard to its burgers, but its new Whopper wrapper has more of “here’s our way” approach, as it reveals exactly what’s inside its burger. Burger King announced Thursday that its famous Whopper “now features no colors, no flavors and Read more…
While most soft drink companies give consumers a boost with caffeine, PepsiCo has created a beverage that’s meant to help people catch some Zs. The multibillion-dollar beverage giant announced it will be releasing a new water-based drink called DriftWell. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: What is Read more…
The glasses will put Facebook apps and other content inside a pair of Luxottica’s Ray-Ban glasses, the companies say, and help people stay better connected to their friends and family. The companies revealed little about the eventual smart glasses. Click here to read the story from fastcompany.com. Questions for Classroom Discussion What is Read more…
When the coronavirus struck the U.S. in January, 24-year-old Dakota Hendrickson was just weeks away from launching his nanofiber HVAC air filter startup, Filti. Suddenly making filters for facemasks became an even better idea. “I will not forget the minute we flipped [the website] on,” says Hendrickson. It was March 27 Read more…
McDonald’s on Wednesday will debut Spicy Chicken McNuggets, which will be the first new flavor of the popular product in the U.S. since its 1983 debut. But it also represents the second major marketing effort by the Chicago-based burger giant over the past several days, following the debut last week of Read more…
Starbucks’ Pumpkin Spice Latte (and related fall products) hit stores August 25. If that felt especially early, you’re not stuck in a COVID-19 time warp. The date marked the earliest recorded release day in Starbucks’ history of the famed PSL, which dates back 17 years. And still, it lagged Dunkin’s pumpkin-centric Read more…