Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
A select number of brands meet or exceed consumers’ expectations to such an extent that they are able convert market-share and loyalty into category and market dominance. Click here to read the story at chainstoreage.com. Discussion Questions:
Apple, which is poised to launch its Vision Pro mixed-reality headset on Feb. 2, is already envisioning future workplace applications for the device, including using it for surgery, aircraft repair and teaching students. Click here to read the story at fortune.com. Discussion Questions:
According to a report in Business Insider Thursday, the secret new Alexa barely works thanks to hallucinating AI and broken tech. Click here to read the story at gizmodo.com. Discussion Questions:
In the vast expanse of the cosmos, a new era dawns upon you—the era of space tourism. What once only existed in the realms of your favorite science fiction shows, and the dreams of visionaries are now becoming a reality, thanks to technological advancements. Click here to read the story Read more…
Kraft Singles are an easy choice if you’re looking to slap some cheese on a sandwich, burger, or hot dog. Now, the top-selling cheese brand is hoping to make it onto some of your more elevated sandwich creations with the launch of three fancy new flavors: jalapeno, garlic and herb, Read more…
Chuck E. Cheese is the place where a kid could be a kid — but the show inspired by the iconic play center is all for adults. Click here to read the story at people.com. Discussion Questions:
CES has always been the place for weird, out-there gadgets to make their debuts, and this year’s show is no exception. Click here to read the story at techcrunch.com. Discussion Questions:
BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo. Click here to read the story at fooddive.com. Discussion Questions:
Just in time for Valentine’s Day, Applebee’s is launching a new “Date Night Pass” for $200 that includes up to $30 in food per week for a year. Click here to read the story at foxbusiness.com. Discussion Questions:
Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up. Click here to read the story at mashed.com. Discussion Questions: