Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Set aside, for the moment, why someone might suddenly be fired–could be a disagreement over strategy, could be letting a chicken loose in the cubicles. The real question is what happens next. For some, getting drop-kicked to the curb brings on a crisis of conscience (“What did I do wrong?”); Read more…
In an ode to simpler times, McDonald’s has launched its “Throwback Deal.” With the promotion, every Thursday, customers can purchase one of their favorite menu items like cheeseburgers, shakes, and fries for under $0.35. Click here to read the story at businessinsider.com. Discussion Questions: What is promotion? Why do brands Read more…
Kroger is testing new smart shopping cart technology in the Cincinnati area that eliminates paying at the checkout. For the past few weeks, Kroger quietly rolled out the new carts at its Madeira, Ohio, store, branded “KrogGo.” Click here to read the story at usatoday.com. Discussion Questions: What is product Read more…
DoorDash, the nation’s leading on-demand local logistics platform, announced today the launch of a multi-platform marketing campaign in the U.S. DoorDash is bringing its new brand campaign to the Big Game for the first time with a :60 TV spot airing on Sunday, February 7 in Quarter 1. Titled “The Read more…
As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods. It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake the lower Read more…
Uno was the top-selling brand in the games and puzzles category during the first nine months of last year, according to NPD Group research cited by Mattel. The company’s latest marketing push suggests it plans to parlay this recent popularity into an expansive 50th anniversary campaign that also includes a Read more…
Keeping up with the fast-food fried chicken wars these days is almost as challenging as tracking the NFL’s reserve/COVID list. In case you missed an installment, both McDonald’s and Shake Shack shook up their menus recently, announcing new chicken items. KFC is clucking back, introducing what it insists is its Read more…
Hard Rock Hotels has recently opened the doors to its first ever select service hotel; a modern hospitality concept set to foster a creative environment without sacrificing the classic comfort expected from a high end hotel experience. The first REVERB by Hard Rock has just opened its doors in Downtown Read more…
General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to Read more…
Pottery Barn is making it part of its mission in 2021 to help replenish the wood it uses for its furniture. For every piece of indoor wood furniture that it sells since the start of the new year, the retailer, which is part of the Williams-Sonoma portfolio of brands, plans Read more…