Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Patagonia announced that it is “transitioning away” from adding corporate logos to its products. The company has long been a popular choice for high-end corporate apparel. The famous mountain logo is synonymous with a certain level of quality and brand-name recognition. Click here to read the story at magazine.promomarketing.com. Discussion Read more…
Anyone — or anything — can speak on Clubhouse now. Even meat. IHOP is making its debut on the audio-only app by serving up the sounds of bacon cooking all day long on Tuesday via @IHOPofficial on Clubhouse. Click here to read the story at campaignlive.com. Discussion Questions: What is Read more…
Walmart is investing in Cruise, General Motors’ majority-owned self-driving vehicle subsidiary, as part of a new $2.75 billion funding round for the company. The decision to invest comes about five months after the companies started developing a pilot program to use Cruise self-driving vehicles for deliveries in Scottsdale, Arizona. Click here to read the story Read more…
Cheap-chic retailers H&M and Old Navy are moving into Earth Week with a fun take on fashion’s future, following two very different roads. Working with 11-year-old recycling consultant Ryan Hickman, Old Navy is selecting 51 young GoFundMe innovators to back. Click here to read the story at mediapost.com. Discussion Questions: Read more…
In a bid to stand out in a crowded streaming landscape, one of the pioneers has refreshed its design and the way it invites viewers and advertisers to engage with it. Hulu, long a joint venture among multiple media companies but controlled by Disney since 2019, said it was ushering in “One Hulu,” a Read more…
Gen Z is ready to spend on clothing again, with females leading the recovery. Teen spending is inching up, according to Piper Sandler’s 41st semi-annual “Taking Stock With Teens” survey. The spring survey highlights spending trends and brand preferences from 7,000 teens (average age 16.1 years) across the country. Click Read more…
If you’re a parent, you’ve probably heard of Blippi. If you’re not a parent, here’s what you need to know: Stevin John (better known as Blippi) is a 30-something wildly successful guy from Ellensburg, Washington, who makes videos for kids. You can find his content mostly on YouTube, Amazon Video, Read more…
Impossible Foods seeks to tap into the greater availability of its products with an integrated, TV-focused campaign that demonstrates how its plant-based foods help consumers avoid the environmental effects of livestock without compromising on taste, nutrition, convenience or family traditions, according to CEO and founder Dr. Patrick O. Brown. Click Read more…
Hillandale Farms Corp. will donate 1.2 million eggs to New York food banks to settle a lawsuit accusing the company of price gouging grocery stores, military facilities and wholesale food distributors in the state. New York Attorney General Letitia James sued Hillandale on Aug. 11 2020, alleging that in the Read more…
As demand for Crocs soars, the brand is breaking up with some long-time retailers — a few weeks after Nike cut ties with some of its own partners. In a statement to FN, Crocs confirmed it has started to terminate select North American wholesale relationships, noting that this is a Read more…