Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
What does it sound like to be the first people ever to ski down Lhotse, the fourth tallest mountain on earth? Or how about listening in on climber Alex Honnold—the subject of the Oscar-winning doc Free Solo—trekking in Antarctica? Click here to read the story at fastcompany.com. Discussion Questions: Based on Read more…
Confession: I think Flamin’ Hot Cheetos are really hard to eat. Maybe it’s the unrelentingly red visual barrier, or the way they cake onto the fingertips. Perhaps Flamin’ Hot Mountain Dew will fix those issues for me. It’s in a can, no finger contact required. Click here to read the Read more…
While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers—especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. Click here to read the story at adweek.com. Discussion Questions: What are Read more…
How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move. And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself Read more…
End your family’s summer in a legendary way with a stay at the NERF House on Vrbo! Hasbro, Inc. and the iconic NERF brand join forces with Vrbo to bring the world of NERF to life in an action-packed lake house, available for a lucky family to score starting Sept. Read more…
The drive-thru is getting a makeover. Last week, Taco Bell announced it is launching a new drive-thru restaurant in Brooklyn, Minnesota called “Taco Bell Defy.” A 3,000 square-foot, two-story model, it aims to reimagine the drive-thru for the mobile era as the restaurant industry adapts to the demands of on-demand Read more…
The “it” bag among a subset of shoppers-in-the-know is adorned with tacky logos, contains a garish combination of two primary colors, and has a kind of glitchy zipper. Despite all this, it is sometimes unavailable due to high demand. You can often find it marked up by 300 percent on Read more…
The relationship between restaurants and delivery apps has long been complicated. On the one hand, restaurants routinely rely on delivery apps to get food out to customers when they can’t handle the volume themselves. And during the pandemic, when delivery orders surged, those apps came to many restaurants’ rescues. Click Read more…
A year after The Wall Street Journal reported Amazon had an interest in using empty mall spaces as fulfillment centers, the business paper is back with a rumor that Amazon is planning to open department store-style locations of its own. The reported plan is for stores that are smaller than Read more…
Brands often fail to realize that a good customer experience starts with good customer service. And consumers won’t put up with it, according to the 2021 State of Digital Customer Experience Report. Of the consumers polled, 40% are likely to jump ship from cell phone, cable, utility or insurance companies Read more…