Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. Click here to read the story at adweek.com. Discussion Read more…
Kenya is turning to a global youth audience to showcase the eighth natural wonder of the world—the great wildebeest migration—as Africa goes all out to ramp up international tourism numbers. Click here to read the story at qz.com. Discussion Questions: What is tourism? Why is tourism important to Kenya? According Read more…
Doja Cat might be this year’s host of the MTV Video Music Awards, but she’s adding another major gig to her belt — she’s the star of Pepsi’s newest commercial, in which she plays Sandy Olsson from Grease, and sings the 1978 movie’s classic track “You’re the One That I Read more…
Burger King’s celebrity collabs celebrate the company’s new artificial ingredient ban. Starting on Sunday, Sept. 12, the fast food giant is permanently banning 120 artificial ingredients from their food menus, in an effort to further what a press release called “the brand’s commitment to deliver real food to their customers.” Read more…
It’s a juxtaposition that Alderete said is intentional. Gen Z today has a deep fondness for the ’90s and early 2000s, but they want those styles presented in a modern way. “The younger generation is very fascinated by the ’90s,” Alderete said. “And that’s our brand heritage. Click here to Read more…
The 10 rafts are secured to the banks of the Green River. The tents are up. The sun is setting over the sandstone canyon walls. As 30 rafters dig into steaming bowls of chili, it’s time to start planning for the future. How can northwest Colorado entice and manage visitors, Read more…
The Nerds Candy brand is teaming up with the (objectively) nerdy game Dungeons & Dragons. Together, they will launch a campaign of limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, which both feature a team of new, D&D-inspired Nerds characters. Click here to read the story at the Read more…
It’s long been said that the difference between a founder or entrepreneur and everyone else with an idea is that founders actually took the leap and made the idea happen. But the steps along the path to executing a big idea are incredibly challenging. Quite possibly, the single biggest step Read more…
The hottest new artist of 2021 might not be Olivia Rodrigo after all. General Mills-owned cereal brand Lucky Charms has today announced that its chipper mascot Lucky the Leprechaun has dropped his debut album, Magically Delicious, is available across all major streaming platforms but promoted exclusively on Spotify. Click here Read more…
From tourism experiences and purposeful promotions to fashion events and shockingly successful cheesie gimmicks, promotional ice cream trucks have been big media headliners in the Big Apple this summer— but those who thought that all of the flavorful fun was about ice cream alone would have totally missed the pint. Click here to Read more…