Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
In an industry record, four budget airlines generated more revenue from ancillaries than they did from ticket sales in 2020. More importantly, ancillary revenue grew across all of the largest airlines last year despite the crisis. Click here to read the story at skift.com. Discussion Questions: What are sales? Why Read more…
In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the beverage giant’s new Real Magic “global brand philosophy and platform” had earned a whopping 56,000 dislikes to 3,900 likes. Click here Read more…
That classic Fisher-Price toy rotary phone is getting a modern upgrade. The toy company announced Tuesday it will launch a version of its Chatter Telephone capable of taking real phone calls. The phone is available for pre-order at BestBuy.com while supplies last for $60, about six times more than the Read more…
MOD Pizza’s first national advertising campaign, entitled “All Pizzas Welcome” does not focus on the price or even the quality of their product. Instead, the ad highlights MOD Pizza’s people-focused culture of inclusivity and diversity both in front of and behind the pizza counter. Click here to read the story Read more…
When Zillow announced that it was hitting pause on its iBuying operations earlier this week, the news sent shockwaves through the real estate industry. Zillow blamed the pause on labor and supply constraints that were hampering its ability to quickly renovate and efficiently turn over its housing inventory. Click here Read more…
Earlier this week rumors circulated that Facebook was planning to change its company name next week as it focuses on building a “metaverse.” The name change could be formally announced at the social network’s annual Connect conference on October 28, or sooner. Reports online suggest it is meant to signal Read more…
If you’ve never used ketchup as fake blood, congrats to your parents for raising an emotionally stable child. For the rest of us, the condiment has long served as an edible blood replacement in pranks, videos, and general mayhem of all kinds. Click here to read the story at foodandwine.com. Read more…
Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme—you have to see a banana in-person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall. Read more…
Popeyes Louisiana Kitchen has teamed with musician Megan Thee Stallion for a new hot sauce to debut Oct. 19 as well as merchandise and franchised restaurants, the company said Thursday. Click here to read the story at nrn.com. Discussion Questions: Why might Popeyes be interested in a collaboration with Megan Read more…
Over the past few weeks, Delta Air Lines has been testing a new phone system to handle calls from customers. If you call, you might hear a pleasant voice informing you that the company is “testing an enhanced phone experience so you’ll notice a different main menu.” Click here to Read more…