Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
While scrounging through a house he and his wife had purchased, St. Paul native Phil Terrill found about 10 pairs of Michael Jordan signature basketball shoes that were left behind. Click here to read the story at startribune.com. Discussion Questions: What is entrepreneurship? What is a startup? Why is funding Read more…
There’s something about mint toothpaste and orange juice that doesn’t mix. It’s sodium lauryl sulfate (SLS), an ingredient that helps clean teeth but makes orange juice taste like you’ve done something worth apologizing for. The epitome of leaving a bad taste in your mouth. Click here to read the story Read more…
McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20. Click here to read the story at nrn.com. Discussion Questions: What is promotion? What are the different types of promotion? How would Read more…
Burger King has partnered with Robinhood to give away Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program when they spend $5 on the restaurant’s app. Click here to read the story at fortune.com. Discussion Questions: What is cryptocurrency? What is promotion? What are the different types of promotion? Read more…
Tech companies, subscription apps and e-commerce sites have for years used subtle tricks to nudge people toward a decision or purchase they might not otherwise make. There’s even a name for the tactics: dark patterns. Click here to read the story at nbcnews.com. Discussion Questions: What are “dark patterns”, as Read more…
I shared a story back in September about a man who discovered his very expensive LEGO set was missing a bag of pieces. The company’s response was so good I had to write about it. Click here to read the story at inc.com. Discussion Questions: What is customer service? Why Read more…
This holiday, Gap has joined forces with global pop superstar and cultural icon Katy Perry to underscore the importance of love, kindness, and acceptance with its new campaign, ALL TOGETHER NOW. Gap shines at the intersection of culture, fashion, and music, with Katy’s remix of “All You Need Is Love,” bringing Gap’s Read more…
Restaurants are testing robotic solutions to help staff kitchens as one way of dealing with the labor shortage. Buffalo Wild Wings is testing a robotic solution described as “the only robotic chicken wing frying solution designed from the ground up for high volume restaurants.” Click here to read the story Read more…
When Panda Express noticed locations without a drive-thru were struggling, the brand sought to spur online delivery orders by connecting to customers’ offline mailboxes with direct mail. Click here to read the story at adweek.com. Discussion Questions: What is advertising? What are five different forms of advertising? What is direct Read more…
While the effect of Instagram on teens’ mental health is up for debate, we are sure about one thing: The company is worried about losing teens to competitors. Click here to read the story at morningbrew.com. Discussion Questions: What is market research? What are the different forms of market research? How Read more…