Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
It just got that much easier to hear from Santa Claus this year. Coca-Cola has teamed up with Cameo to offer fans a variety of experiences with Kris Kringle this holiday season, starting with the ability to get a personalized video from Jolly Old St. Nick himself. Click here to read the story Read more…
With vaccines (and boosters) widely available, and more people feeling comfortable with holiday gatherings, “Friendsgiving” celebrations appear to be back in full force this year—at least judging by the wide variety of restaurant deals themed to the informal holiday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What Read more…
It’s not just raw materials, transportation and labor expenses that are rising. Retailers are also facing climbing digital ad costs. The challenge is: Will it be worth the extra money? Click here to read the story at cnbc.com. Discussion Questions: Why are transportation and labor expenses rising? What is digital Read more…
Papa’s got a brand new look. Papa John’s Pizza released a new logo and renderings of planned changes to its restaurants Tuesday morning, the latest step as the company works to distance itself from founder and former CEO John Schnatter. Click here to read the story at usatoday.com. Discussion Questions: What is Read more…
TJ Maxx’s stores have been popular in the pandemic with shoppers looking to score bargains on designer brands — but it’s been raising prices on some of those upscale products. Click here to read the story at cnn.com. Discussion Questions: What is pricing? Why is pricing an important component of Read more…
As the two-year mark since the world’s first COVID-19-related travel bans draws nearer, some holiday shoppers may be aching to travel freely again. Some may even wish to transport themselves to the scenic landscapes often depicted on TV screens seen in catalogs. Click here to read the story at marketingdive.com. Read more…
Retailers that saw how profitable owned brands could be are out to get similar results for themselves. But experts say it won’t be that easy. Click here to read the story at retaildive.com Discussion Questions: What is a brand? What is a private label brand? Why do you think Target Read more…
We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Click here to read the story at magazine.promomarketing.com. Discussion Questions: Why would Swiss Miss offer an ugly sweater product? Read more…
There will be two Pokémon giant balloons in the 2021 Macy’s Thanksgiving Day parade. The Pokémon Company International and Macy’s today revealed the new balloon design that features Pikachu and Eevee on a giant Poké Ball-inspired sled and dressed in cold-weather apparel. Click here to read the story at pennlive.com. Discussion Questions: What is Read more…
McDonald’s next celebrity collaboration may be all you want for Christmas: The fast-food chain announced Wednesday that it was teaming up with Mariah Carey for 12 days of free food. Click here to read the story at usatoday.com. Discussion Questions: What is promotion? What are the different types of promotion? Based on information Read more…