Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
He brought Pokémon, Yu-Gi-Oh!, and Cabbage Patch Kids to our living rooms. He made and lost fortunes. Can Al Kahn stay in the game? Click here to read the story at inc.com. Discussion Questions: What is entrepreneurship? What is the difference between an inventor and an entrepreneur? Which do you Read more…
Panera is embracing the “ugly’ with its 2021 holiday cup collection. The restaurant chain on Thursday dropped its limited line of reusable cups with a perfectly imperfect twist, paying tribute to the ugly holiday sweater trend with a series of “ugly” designs. Click here to read the story at people.com. Read more…
Snap’s latest AR experiences come as brands look to connect with consumers during the critical holiday shopping season. The platform bills AR as the most personal, immersive and effective way to engage with consumers, and suggests that AR also stands for additional reach and accelerated results, Luke Kallis, vice president Read more…
Shoppers of all ages will soon get another chance to be a Toys R Us kid. Under new ownership, Toys R Us is opening a U.S. flagship store at the American Dream mall in New Jersey complete with a two-story slide, an ice cream parlor and more than 10,000 toys. Click Read more…
Chipotle has a swag store? Along with burrito bowls, the Mexican-inspired fast-casual chain sells its own merch, with a cilantro-infused soap among its listed goods. Click here to read the story at nypost.com. Discussion Questions: What is swag? Why do you think Chipotle has a swag store? Why was Chipotle selling Read more…
Vacation rental management platform Vacasa has teamed up with Dr. Seuss Enterprises to put together the ultimate holiday getaway “three thousand feet up, up the side of Mt. Crumpit.” Click here to read the story at travelandleisure.com. Discussion Questions: What is partnership? Describe this promotion from Vacasa and Dr. Seuss Read more…
When Hormel says, “Everything is better wrapped in bacon,” it means it. While asparagus, dates, and even steaks are often wrapped in these savory slices of pork, Hormel Foods is hoping fans will also enjoy gifts wrapped in its new bacon-scented wrapping paper. Click here to read the story at Read more…
Lots of brands put their employees in ads, but this one stands a tad above the rest, buoyed by understated performances that are positively priceless. Cute quips include: “There’a a lot of Nicks in this town” and “This is Alaska. There’s a lot of guys with beards.” Click here to Read more…
With more Americans taking advantage of deals offered earlier, online spending on Black Friday declined for the first time, to $8.9 billion, according to Adobe Analytics data. Click here to read the story at abcnews.go.com. Discussion Questions: What is promotion? Why do you think promotion is so important around the Read more…
While the holiday season is full of many traditions like spending time with loved ones, baking sweet treats and decorating, buying gifts is among the most popular, and possibly most important for retailers. Click here to read the story at retaildive.com. Discussion Questions: What is direct marketing? What is a Read more…