Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Since their first collaboration a decade ago in 2010, Vans and Crayola are bringing the color back for a collection comprised of footwear, apparel, and accessories for the entire family. Click here to read the story at hypebeast.com. Discussion Questions: What is a brand? Is Vans a brand? Crayola? How would you describe the Read more…
The TikTok algorithm works in mysterious ways, but one thing’s for sure: Brand mascots have been popping up left and right on the platform lately. Duolingo’s owl mascot, Duo, might be the category’s A-lister, helping the language-learning app rack up nearly 3 million followers on TikTok (compare that with McDonald’s, which currently has 2 Read more…
It’s Girl Scout cookie season in California, which means hundreds of thousands of girls armed with decadent treats, selling as many boxes as they can to meet their cookie quotas. Let’s face it: Most of us have a favorite Girl Scout cookie. Whether it’s Thin Mints or Trefoils, one thing Read more…
In just a few months, a simple five-letter puzzle has earned its creator a seven-figure sum. The growth of Wordle, in which players attempt to work out a mystery word, has been rapid. At the start of November 2021, the online game was played by just 90 people. Click here to read Read more…
Logan International Airport‘s largest carrier ranked last in the publication’s Airline Scorecard, an annual ranking of nine major U.S. airlines. Delta Air Lines was the best airline in 2021, according to the report. JetBlue, which ranked seventh last year, knocked American Airlines out of the bottom spot. Click here to read the Read more…
Inflation was higher than expected in January, as prices for consumer goods rose by 0.6% last month, according to the Labor Department. Click here to read the story at cnbc.com. Discussion Questions: What is a product? What is the difference between goods and services? What is pricing? Why is pricing Read more…
Back in 1986, a stocks and bonds salesman named Jerry Murrell decided to open a little burger diner with his wife and sons, which he branded Five Guys (representing each one of his sons). Who would’ve thought that over 35 years later, his burger biz would have exploded to 1,700 locations and Read more…
For the year of the Tiger, many luxury brands are deciding to court Chinese consumers on tiptoes. Caution is essential since marketing campaigns for this holiday have been often criticized for cultural appropriation and misinterpreting ethnic traditions. Click here to read the story at forbes.com. Discussion Questions: What is a Read more…
You may know McCormick for the red capped bottles that line your spice rack. But according to Bloomberg, America’s favorite spice maker has been busy expanding its empire into a spicy new sector: hot sauce. Click here to read the story at thehustle.co. Discussion Questions: From a business perspective, what is an acquisition? Read more…
Consider this your wake-up call. Agency PSOne rocks loud and hard for Folgers in a raucous :60 driven by Joan Jett and the Blackhearts’ FM staple “Bad Reputation.” Ultimately, the original guitar-driven track segues into a brassy jazz interpretation led by New Orleans jazz maestro Trombone Shorty. Click here to read the story Read more…