Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life

Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce.  Click here to read the story at businesswire.com. Discussion Questions: What is market segmentation? What are the different ways a brand can segment a market? Who is Gen Z? What Read more…

Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022

Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022. Click here to read the story at prnewswire.com. Discussion Questions: Who is Spot Pet Insurance? Why is marketing important to a business like Spot Pet? What is digital Read more…