Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Gen Z is hooked on fast fashion, and ThredUP wants to do something about it. Enlisting the help of famous Gen Z breakout star Priah Ferguson of “Stranger Things,” the thrift giant has launched a confessional that aims to to break GenZ of its wasteful habit. Click here to read Read more…
In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves. Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with Read more…
Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format. Click here to read the story at thrillist.com. Discussion Questions: What is publicity? Why is publicity important to a business like Applebee’s? What is Read more…
Airbnb says it will use new methods to spot and block people who try to use the short-term rental service to throw a party. Click here to read the story at nbcnews.com. Discussion Questions: Based on information from this story, what is anti-party technology? What is the difference between a Read more…
Among the many places to get a banh mi in Houston is the drive-through lane at Saigon Hustle. The seven-month-old spot was started by Cassie Ghaffar and Sandy Nguyen, in part to create something for busy parents who don’t want to deal with getting kids out of cars and into restaurants. Click here to read the Read more…
On the way home from college after our junior year at South Carolina State, Caleb and I passed a beat-up vehicle with a sticker that read, “College of Charleston Alumni.” I told him, “If we continue with college, we will be driving that car.” Click here to read the story Read more…
This week Samsung unveiled its fourth generation of foldable phones the Galaxy Z Fold 4 and Galaxy Z Flip 4. Click here to read the story at medium.com. Discussion Questions: What is product management? Why is product management an important function of marketing? What is a product life cycle? What Read more…
Seven years after its debut in the country, the American pizza giant has formally shut its storesafter it failed to win over locals who preferred homegrown options, according to a report by Milano Today. Click here to read the story at cnn.com. Discussion Questions: What is international business? Why would Domino’s be interested Read more…
White Castle has long been a late-night hot spot, the last stop after a fun night, the place to gather for nocturnal cravings. Click here to read the story at prnewswire.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How might this story represent an example Read more…
Summer isn’t over yet but pumpkin spice season is off to an earlier-than-ever start. The big picture: Despite this year’s record heat and the weeks left of summer, the arrival of pumpkin spice signals the unofficial start of fall for some. Click here to read the story at axios.com. Discussion Read more…