Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Two-thirds of the companies in BCG’s 2022 global innovation survey ranked climate and sustainability (C&S) as a top corporate priority. But only about one in five is ready to act. Click here to read the story at bgc.com. Discussion Questions: What is innovation? Why is innovation important in business? What do you Read more…
Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality. Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How Read more…
Walmart is known for its low prices and the retailer seems determined to also be synonymous with convenient holiday shopping with new programs that promise to take much of the hassle of buying and returning Christmas gifts this year. Click here to read the story at retailwire.com. Discussion Questions: How Read more…
Plant-based meats are no longer all the rage they were just a few years ago, according to Deloitte Consulting LLP. Click here to read the story at foxbusiness.com. Discussion Questions: What is positioning? What does perception have to do with positioning? Why is positioning important in marketing? Why are plant-based meat Read more…
Carl’s Jr. and Hardee’s brands are getting a makeover with a new redesign that is aimed at making the brand “look as good as the food tastes.” Click here to read the story at brand-innovators.com. Discussion Questions: What is a brand? What is a brand identity? Why are brand identities Read more…
Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” Click here to read the story at techcrunch.com. Discussion Questions: What is consumer engagement? Why is it important for brands to invest in consumer engagement strategies? What is experiential marketing? Read more…
Despite its global domination of the online shopping space, Amazon, which is the largest e-commerce company in the world with an annual revenue of over $450 billion (via AxiomQ), has yet to become a dominant force in one of the prominent retail categories: grocery. Click here to read the story at Read more…
J.C. Penney is turning to technology to help drive its revamped beauty strategy. The department store in late 2020 announced it was planning a new beauty concept after previous partner Sephora teamed up with Kohl’s instead. Click here to read the story at retaildive.com. Discussion Questions: What is distribution? How does distribution Read more…
The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice. Click here to read the story at investopedia.com. Discussion Questions: What is BNPL? Read more…
In the face of rampant inflation, the CEO of omnichannel cosmetics firm e.l.f. Beauty says the company chose not to increase prices on roughly one-third of its least expensive entry-level items, while simultaneously raising them on higher cost merchandise. Click here to read the story at pymnts.com. Discussion Questions: What is pricing? Read more…