Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista. Click here to read the story at tastingtable.com. Discussion Questions: What is branding? How might Cheetos dust provide an example of branding? According to this story, Read more…
While the big turkey is perhaps the most classic of Thanksgiving traditions, each year someone comes up with a new way to enjoy it–from Tofurky in the 1990s to the Restaurant Brands International owned Popeyes Cajun-Style fast food turkey that dates back to 2001. Click here to read the story at thestreet.com. Discussion Questions: What Read more…
South Dakota’s Mount Rushmore parade float will stay parked during this year’s Macy’s Thanksgiving Day Parade, sidelined by a marching band. Click here to read the story at blackhillsfox.com. Discussion Questions: What is Macy’s Thanksgiving Day Parade? Why does Macy’s host the parade? How much do you think the parade Read more…
Analysts say Walmart’s marketing efforts take direct aim at rival Amazon, which tends to own online shopper demand on Black Friday and Cyber Monday. Click here to read the story at modernretail.co. Discussion Questions: What is promotion? What type of promotion is Black Friday and Cyber Monday? Why do you Read more…
When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. Click here to read the story at thedrum.com. Discussion Questions: What is digital marketing? Why is digital marketing important Read more…
If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case. Click here to read the story at Boston.com. Discussion Questions: What is promotion? What are the different forms Read more…
This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans. Click here to read the story at cnn.com. Discussion Questions: What is packaging? What purpose does packaging serve? How can packaging provide marketing opportunities for businesses and brands? Read more…
McDonald’s is once again promoting a “farewell tour” for the McRib sandwich. The seasonal offering, which since its introduction in 1981 has periodically disappeared from the fast food giant’s menu, is making one more appearance at McDonald’s locations nationwide. Click here to read the story at cnbc.com. Discussion Questions: What Read more…
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story. Read more…
Tupperware wants to be where the cool kids play. The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at Read more…