Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation that the company’s new logo causes 30,000 people a month to Google “KN car” sent the design world into a minor tizzy, resulting in a number of proposals to “fix” the logo by restoring the missing crossbar to its Read more…
Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app. Click here to read the story at cnbc.com. Discussion Questions:
One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services. Click here to read the story at entrepreneur.com. Discussion Questions:
If the shoe fits, stay right inside of it! DJ Khaled is unlocking one of his most treasured rooms — his shoe closet. Click here to read the story at nypost.com. Discussion Questions:
Finnish fashion label VAIN has just taken the art of upcycling to the next level, utilizing discarded McDonald’s uniforms to create an all-new collection of workwear. Click here to read the story at yahoo.com. Discussion Questions:
Starbucks entered the world of NFTs with the beta launch of the web3-enabled extension of its loyalty program. Click here to read the story at axios.com. Discussion Questions:
Everybody loves a good birthday celebration, especially if it comes with free food. Click here to read the story at thrillist.com. Discussion Questions:
Accessing Delta’s popular Sky Club lounge just got a little harder for some frequent fliers of the airline. Click here to read the story at yahoo.com. Discussion Questions:
Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What Read more…
For those who think Buddy the Elf’s rather specific concoction featuring spaghetti and syrup sounds appetizing, then Hello Fresh has something for you this holiday season. Click here to read the story at cleveland.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do brands offer limited-edition products? Read more…