Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
McDonald’s Corp. is looking to launch a $5 meal deal in the US that the burger chain is betting can lure penny-pinching consumers back in. Click here to read the story at finance.yahoo.com. Discussion Questions:
Eagle Foods is re-launching the iconic Hamburger Helper brand and its legendary talking glove mascot, Lefty. Click here to read the story at prnewswire.com. Discussion Questions:
Pizza Hut is thrilled to announce a partnership with acclaimed food critic, Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality winner, Keith Lee, as they team up to support local communities and unveil the FamiLEE Community Pizza. Click here to read the story at prnewswire.com. Discussion Questions:
Welcome to the future. For years, Fast Company has been tracking ideas and technologies that promise to transform the world but seem just out of reach. As this year’s list of the Most Innovative Companies illustrates, they’re now firmly in our grasp. Click here to read the story at fastcompany.com. Read more…
If somehow you haven’t yet heard, a rare celestial event is taking place on Monday, April 8: A total solar eclipse will be visible in parts of North America. Click here to read the story at fastcompany.com. Discussion Questions:
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. Click here to read the story at qsrmagazine.com. Discussion Questions:
Don’t think you can afford to open a franchise? Think again. There are actually franchise opportunities available for a wide variety of investment levels. Even if your budget is limited, your options are myriad. To get an idea of all the affordable options the franchise world has to offer, check Read more…
ezCater, the most trusted provider of corporate food solutions, today released “Food For Work 2023: Fueling America’s Workforce,” a new data report to help decision-makers stay informed and take advantage of the benefits that food offers workplaces. Click here to read the story at businesswire.com. Discussion Questions:
Hot dog water? Hmm, maybe? On Wednesday, Irving-based 7-Eleven Inc. announced new 7-Select sparkling waters in flavors like lemon-lime, green apple, sweet orange, and hot dog, in honor of the chain’s Big Bite Hot Dog. Click here to read the story at dallasnews.com. Discussion Questions:
Inflation has touched nearly everything these last few years — even Trader Joe’s 19-cent bananas. But Costco is holding the line on its hot dog-soda combo price. Click here to read the story at cnn.com. Discussion Questions: