Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Ranch enthusiasts have a whole new way to enjoy the creamy salad dressing. On Thursday, Hidden Valley unveiled a new collaboration with Brooklyn-based ice cream parlor Van Leeuwen: Hidden Valley Ranch ice cream. Click here to read the story at people.com. Discussion Questions:
Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA. Click here to read the story at news.yahoo.com. Discussion Questions:
Wendy’s announced earlier this week that it’s bringing back its iconic slogan: “Where’s the Beef?” Click here to read the story at thedrum.com. Discussion Questions:
Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat. Click here to read the story at guiltyeats.com. Discussion Questions:
You soon won’t have to go to a movie theater to snack on AMC’s popcorn. The nation’s largest movie theater chain announced Tuesday it’s launching a new line of microwave and ready-to-eat popcorn products that will be exclusively available at Walmart. Click here to read the story at usatoday.com. Discussion Questions:
In 2015, KFC recruited Saturday Night Live alum Darrell Hammond to play Colonel Harland Sanders in a series of commercials declaring, “I’m back America!” Click here to read the story at nrn.com. Discussion Questions:
Shortly after launching its new White Truffle Menu, Shake Shack is now introducing a new way to enjoy its luxurious offerings. Click here to read the story at hypebeast.com. Discussion Questions:
Starbucks’ new line of olive oil-infused coffee drinks could disrupt the industry, interim CEO Howard Schultz told CNBC’s Jim Cramer on Tuesday. Click here to read the story at nbcnews.com. Discussion Questions:
(Taco) Bells are ringing as the lucky couple who will be tying the knot at Taco Bell’s metaverse wedding is unveiled! Lifelong Taco Bell fans Sheel Mohnot and Amruta Godbole will say ‘I do’ on February 24 with an out-of-this-realm wedding celebration in Decentraland. Click here to read the story at prnewswire.com. Discussion Questions:
If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink. Click here to read the story at fastcompany.com. Discussion Questions: