Blue Bell Drops a Dr Pepper Ice Cream Flavor

Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago

Advertising

Brands allow customers to opt out of Mother’s Day marketing

More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago

Brand Loyalty

Cholula Branches Out With First Ever Line Of Salsa And Taco Seasoning

Take heed, heat seekers and hot sauce heads. Cholula, makers of one of the most iconic, unique, and popular Mexican hot sauces, has just announced that it’s branching out with a line of three different salsas and three varieties of taco seasoning. Click here to read the story at tastingtable.com. Discussion Read more…

By Chris Lindauer, 2 years05/14/2023 ago

Branding

Lulu who? A cult brand takes on the booming culture of ‘dupes’

Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…

By Chris Lindauer, 2 years05/14/2023 ago

Marketing Currents

McPizza Is Back! McDonald’s Menu Tries a New Take On a Classic.

The fast-food giant has tried many variations of the much-loved menu item, but its latest effort might be different enough to become a hit. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago

Business Plan

Adidas finally has a plan for its stockpile of Yeezy shoes

After cutting ties with Ye, formerly known as Kanye West, Adidas now plans to sell its stock of unsold Yeezy shoes and donate the proceeds to charity. Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago

Advertising

These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie

Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago

Branding

See’s Candies® Launches “Chocolate Shop” Scented Candle

See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago

Branding

Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags

The three-pointed star isn’t exactly known for designer bags, but that could soon change. Click here to read the story at robbreport.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago

Acquisition

Prebiotic soda Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking

Prebiotic soda maker Olipop is set to cross $200 million in annual sales this year, just five years after it arrived on grocery store shelves. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago