Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Gatorade has launched its first-ever rewards program available exclusively through its new membership platform Gatorade iD. Consumers can now earn points on in-store and online purchases, which can be used for rewards. Click here to read the story at brand-innovators.com. Discussion Questions:
Digitally native Wayfair Inc. has given its namesake brand the supersized treatment in brick-and-mortar. Click here to read the story at chainstoreage.com. Discussion Questions:
For one executive, the clearest sign that Neutrogena had lost its way came when their daughter started buying CeraVe facewash and moisturizer. Click here to read the story at dallasnews.com. Discussion Questions:
Red Lobster promised customers an endless supply of shrimp for $20 — a gamble the struggling restaurant chain hoped would help pull it out of its pandemic doldrums. Click here to read the story at latimes.com. Discussion Questions:
Samsung heard that Apple upset a lot of people with the “Crush”, which was revealed last week and smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation. Apple eventually apologized, with an exec saying it “missed the mark.” Click Read more…
Oscar Mayer®, the brand dedicated to uniting millions around a love of meat, today introduces its new Stuffed Dogs line to grocery retailers nationwide. Click here to read the story at businesswire.com. Discussion Questions:
Tillamook County Creamery Association (TCCA), the fast-growing, farmer-owned dairy co-op and maker of premium, multi-category, nationally distributed Tillamook® dairy products, is introducing a new brand platform and campaign. “Extraordinary Dairy” encourages dairy lovers not to settle for mediocre dairy, challenges the status quo of the category and elevates the brand’s reputation Read more…
Starbucks is bursting plenty of bubbles this summer — but in a distinctly delicious way. Click here to read the story at fastcompany.com. Discussion Questions:
Tourism logos can be difficult to get right, but Zurich-based MADE Identity has come up with the goods in its rebranding of Switzerland Tourism. The national tourism marketing body is replacing its various dated logo variants with a ‘one brand’ approach and a versatile brand ecosystem that really pops. Click here Read more…
McDonald’s Corp. is looking to launch a $5 meal deal in the US that the burger chain is betting can lure penny-pinching consumers back in. Click here to read the story at finance.yahoo.com. Discussion Questions: