Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
In celebration of the Halloween season, White Castle, America’s first fast-food hamburger chain, will be offering 13 spooktacular deals throughout the month of October. Click here to read the story at prnewswire.com. * Teacher Note: Consider pairing this news story with the recently released “Spooky Marketing” bonus content discussion deck Read more…
Taco Bell believes tacos don’t just deserve one day to be honored but rather a whole month. Click here to read the story at usatoday.com. Discussion Questions:
Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. Click here to read the story at cnn.com. Discussion Questions:
Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign. Click here to read the story at digiday.com. Discussion Questions:
SpongeBob usually lives in a pineapple under the sea, but he will finally return to his part-time residence: a blue box. Click here to read the story at today.com. Discussion Questions:
Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox. Click here to read the story at finance.yahoo.com. Discussion Questions:
This Halloween, Donkey has you covered! DreamWorks’ lovable sidekick is letting you vacation in Shrek’s Swamp! Guests of the animated early 2000s classic Shrek can soon call the ogre’s stumpy, secluded haven home thanks to Airbnb. Click here to read the story at people.com. Discussion Questions:
After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out. Click here to read the story at thedrum.com. Discussion Questions:
Lululemon is calling it quits on Mirror. And it’s tagging Peloton for help parachuting out of connected fitness. Click here to read the story at theverge.com. Discussion Questions:
Yelp is ramping up its offensive on businesses that offer customers gift cards or other incentives in exchange for a five-star review. Click here to read the story at businessinsider.com. Discussion Questions: