Does cottage cheese have yogurt envy? As of 2019, Americans consumed about 15 pounds of yogurt per capita compared to just two pounds of cottage cheese. Click here to read the story at media post.com. Discussion Questions: What is competition? What are the different types of competition? How would you Read more…
KFC (YUM) is bringing back its famous 11 Herbs & Spices Firelog for the fourth consecutive year. The viral holiday staple typically sells out in just hours. And the 2021 edition features new special packaging and an “enhanced extra crispy scent to fill your home with the aroma of KFC’s Read more…
Panera is embracing the “ugly’ with its 2021 holiday cup collection. The restaurant chain on Thursday dropped its limited line of reusable cups with a perfectly imperfect twist, paying tribute to the ugly holiday sweater trend with a series of “ugly” designs. Click here to read the story at people.com. Read more…
Heinz is offering condiment consumers in Sao Paulo the chance to grow tomatoes from a plantable label. Click here to read the story at thedrum.com. Discussion Questions: What is sustainability? Why do you think brands create marketing campaigns focused on sustainability? How does this story provide an example of that? Read more…
Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years. The planned multiyear overhaul touches across the chain’s business, with a menu makeover consisting of 11 new and improved Read more…
Despite the COVID-19 pandemic, 2020 saw more false advertising food and beverage cases filed than any year prior, continuing a trend in this area. One hundred seventy-seven actions were filed in 2019, up from 164 in 2018, and 145 in 2016 and 2017. To put these numbers in context, there Read more…
Confession: I think Flamin’ Hot Cheetos are really hard to eat. Maybe it’s the unrelentingly red visual barrier, or the way they cake onto the fingertips. Perhaps Flamin’ Hot Mountain Dew will fix those issues for me. It’s in a can, no finger contact required. Click here to read the Read more…
After successfully cheering up candy lovers (or at least those who noticed the novelty packaging) last year, M&M’s is back at it printing inspiration on its candy wrappers once again. Loosely assigned to appropriate M&M “spokescandies,” 28 messages appear on milk chocolate, peanut, peanut butter, and caramel varieties. Click here to Read more…
With a century’s worth of iconic holiday imagery (including polar bears, penguins and the modern version of Santa Claus), Coca-Cola’s holiday marketing has become intertwined with the yuletide season. Many traditions have been upended by the COVID-19 pandemic this year, driving the brand to offer fans a way to acknowledge Read more…
Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise. Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Click here to read the story Read more…