Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent Read more…
A California lawsuit says Mars didn’t warn consumers of the health problems associated with the use of titanium dioxide in Skittles. Click here to read the story at cnet.com. Discussion Questions: What is false advertising? Does this news story represent an example of false advertising? Why or why not? What Read more…
Sprite is saying goodbye to its green bottle. Starting August 1st, new packaging will appear on store shelves featuring a clear bottle. Click here to read the story at people.com. Discussion Questions: What is packaging? What does packaging have to do with marketing? What is branding? How might Sprite’s green Read more…
Many a time, you’ll find a lone bottle cap lying around. This is litter Coca-Cola wishes to clear from streets and shorelines, so it’s revamped its plastic bottles in the UK to have lids that adhere to the packaging—enabling the entire unit to be recyclable in one piece. Click here to Read more…
The nation has long been divided as to which is the best condiment: ketchup or mustard. But the country’s number one ketchup brand is about to launch something that may sway mustard lovers to the other side: an eco-friendly paper bottle. Click here to read the story at eat this.com. Discussion Questions: Read more…
The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for “free” tax filing misled consumers. Intuit says it will fight the suit. Click here to read the story at usatoday.com. Discussion Questions: Who is the FTC? How does the FTC help to protect consumers? Why is it Read more…
Do consumers notice when their everyday products get smaller? Often they don’t and companies are taking advantage by reducing the amount of product they sell while keeping prices the same. Click here to read the story at qz.com. Discussion Questions: What is inflation? What causes inflation? How does inflation impact Read more…
PepsiCo on Wednesday introduced the first nitrogen-infused cola, which it says results in smaller bubbles. Click here to read the story at upi.com. Discussion Questions: What is innovation? What is innovative about Pepsi’s new product? What is innovative about the packaging of Nitro Pepsi? What is differentiation? How is Pepsi Read more…
Certain brands are forever attached to a color scheme or particular typeface. Coca-Cola, for example, over the years has linked a bright red can with white cursive script to its classic soda. Even with the text in another language, the product is universally recognizable. Click here to read the story Read more…
I, like everyone else alive, hate washing dishes in the sink. According to Procter & Gamble, washing dishes is the second most hated chore behind cleaning the toilet—and during the pandemic while we eat at home more often, we’re spending up to 25 minutes a day on the task. Click Read more…