Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the Read more…
With the holidays just around the corner, Kentucky Fried Chicken is serving up extra joy this season with a new holiday bucket design and matching holiday merch collection. Click here to read the story at qsrmagazine.com. Discussion Questions:
When you’re in the mood to slurp up the salty, soupy staple that is Cup Noodles, you’ll no longer need to heat up water. Click here to read the story at today.com. Discussion Questions:
SpongeBob usually lives in a pineapple under the sea, but he will finally return to his part-time residence: a blue box. Click here to read the story at today.com. Discussion Questions:
Gone are the days of eating those cold cracker stacker kits. Kraft Heinz’s Lunchables, a staple of every kid’s lunchbox, is expanding to the frozen food aisle, the brand heating things up with the debut of an all-new line of products: 360CRISP. Click here to read the story at popculture.com. Read more…
Artificial intelligence is the future. At least according to Coca-Cola. The soft drink giant today launched a limited edition soda created using AI technology. Click here to read the story at cnbc.com. Discussion Questions:
McCormick, known for its line of herbs and spices, announced last week a redesign of its core red cap-branded product packaging for the first time in nearly 40 years. It has designed the new packaging to better maintain freshness and minimize food waste while incorporating recycled content. Click here to read the Read more…
Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations. Click here to read the story at packagingdigest.com. Discussion Questions:
This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans. Click here to read the story at cnn.com. Discussion Questions: What is packaging? What purpose does packaging serve? How can packaging provide marketing opportunities for businesses and brands? Read more…
* Note to current subscribers to SCC’s NEW Marketing Insights program (this is a separate subscription from our sports/entertainment business and marketing programs), you might consider downloading the PPT we created to help guide your discussion of this news story in class! The resource is available by visiting the “Marketing Read more…