With the holidays just around the corner, Kentucky Fried Chicken is serving up extra joy this season with a new holiday bucket design and matching holiday merch collection. Click here to read the story at qsrmagazine.com. Discussion Questions:
The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:
Just days after revealing “It’s Diner Time,” a new brand platform that doubles down on delivering diner comfort for today’s America, Denny’s announces new elements of its overall experience including the debut of a bold, bright new menu to welcome all and make guests feel even more at home when visiting America’s Read more…
A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while. Click here to read the story at Read more…
Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. Click here to read the story at cnet.com. Discussion Questions: What is publicity? How do brands benefit from publicity? What is a publicity or marketing stunt? What is the goal of a Read more…
White Castle has long been a late-night hot spot, the last stop after a fun night, the place to gather for nocturnal cravings. Click here to read the story at prnewswire.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How might this story represent an example Read more…