In just a few months, a simple five-letter puzzle has earned its creator a seven-figure sum. The growth of Wordle, in which players attempt to work out a mystery word, has been rapid. At the start of November 2021, the online game was played by just 90 people. Click here to read Read more…
When Bakst and Weinstein first launched WCPG, their goal was to set up a business focused on impact by serving as an agency to brands looking for counsel and execution for purpose baked into partnerships. But the notion that an agency would regularly be retained by a brand to advise Read more…
It’s not just raw materials, transportation and labor expenses that are rising. Retailers are also facing climbing digital ad costs. The challenge is: Will it be worth the extra money? Click here to read the story at cnbc.com. Discussion Questions: Why are transportation and labor expenses rising? What is digital Read more…
When Zillow announced that it was hitting pause on its iBuying operations earlier this week, the news sent shockwaves through the real estate industry. Zillow blamed the pause on labor and supply constraints that were hampering its ability to quickly renovate and efficiently turn over its housing inventory. Click here Read more…
Playtime has been moving online for years now. In January 2020, the CDC reported the following screen time statistics: US children between 8-10 spend an average of 6 hours per day in front of a screen US children between 11-14 spend an average of 9 hours per day in front Read more…
Walmart is investing in Cruise, General Motors’ majority-owned self-driving vehicle subsidiary, as part of a new $2.75 billion funding round for the company. The decision to invest comes about five months after the companies started developing a pilot program to use Cruise self-driving vehicles for deliveries in Scottsdale, Arizona. Click here to read the story Read more…
In a bid to stand out in a crowded streaming landscape, one of the pioneers has refreshed its design and the way it invites viewers and advertisers to engage with it. Hulu, long a joint venture among multiple media companies but controlled by Disney since 2019, said it was ushering in “One Hulu,” a Read more…
Peeps-flavored Pepsi cola has sprung for spring. Pepsi partnered with the marshmallow brand to launch the limited-edition PEPSI x PEEPS beverage. The new Peeps soda is only available via sweepstakes. The cola comes in 7.5-ounce mini cans in colors yellow, pink and blue. Click here to read the story at usatoday.com. Discussion Questions: Read more…
Target said Tuesday that it hopes to build on recent growth by investing about $4 billion annually over the next few years to speed along new stores, remodel existing ones and increase its ability to quickly fulfill online orders. That represents a step up for the retailer, which invested about $2.65 Read more…
After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…