Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. Its latest marketing stunt is taking things to the next level. Click here to read the story at cnbc.com. Discussion Questions:
The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:
For one executive, the clearest sign that Neutrogena had lost its way came when their daughter started buying CeraVe facewash and moisturizer. Click here to read the story at dallasnews.com. Discussion Questions:
Who else thinks the national coffee market could use a jolt? Most well-caffeinated Americans are familiar with the longstanding rivalry between Starbucks and Dunkin’, but if you live east of the Mississippi, you might be less familiar with an increasingly formidable challenger: Dutch Bros. Coffee. Click here to read the Read more…
Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant. Click here to read the story at marketingdive.com. Discussion Questions:
Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she’d been diagnosed with bipolar disorder. Click Read more…
After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out. Click here to read the story at thedrum.com. Discussion Questions:
As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:
The world’s largest fast-food chain is going for a “small format concept” in its next venture. Click here to read the story at today.com. Discussion Questions:
For the fourth year in a row, Krispy Kreme is honoring graduates the sweetest way they can. Click here to read the story at people.com. Discussion Questions: