At a time when America is grappling with a misinformation crisis, is it acceptable to mislead reporters and the public as a marketing strategy? For Volkswagen, the answer is yes. Click here to the read the story at usatoday.com. Discussion Questions: What is misleading marketing (as described in the headline of this Read more…
The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton. The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social Read more…
Tide brand of laundry detergent has a new environmental sustainability plan, the “2030 Ambition,” that’s focused on the “wash cycle,” the point when consumers are using Tide to clean their laundry. In spring 2021, the company will launch a North American campaign that will encourage washing in cold water. Click Read more…
With many Americans avoiding spring break travel because of the ongoing coronavirus pandemic, Cheez-It wants to deliver a spring break experience directly to someone’s door for a new promotion. Earlier this week, Cheez-It launched its “Cheez-It Grooves Spring Break-In-A-Box” sweepstakes, which promises to deliver “all the benefits a spring break vacation provides” to the winner. Click here to Read more…
Lexus aims to show how its 2021 IS sedan can be part of a complete lifestyle of health and well-being with its “Retreats in Motion” experience. Amid studies showing that many Americans are stressed from the pandemic and worried about the future, Lexus’ luxury road trip can provide a much-needed respite to Read more…
Heinz, which is known for the slow-pouring nature of its ketchup, now has a website to match – the new load time is 57 minutes. With barbecue season in the not-to-distant future, Heinz is inviting people to visit Heinz.com for a chance to win. Click here to read the story Read more…
Loneliness among the elderly is on the rise, with one in three suffering from it. Age U.K. finds that a million older people go a month or more without speaking to anyone, and isolation has only gotten worse since Covid-19. Microsoft’s Xbox is seeing what it can do to help. Read more…
DoorDash, the nation’s leading on-demand local logistics platform, announced today the launch of a multi-platform marketing campaign in the U.S. DoorDash is bringing its new brand campaign to the Big Game for the first time with a :60 TV spot airing on Sunday, February 7 in Quarter 1. Titled “The Read more…
As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods. It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake the lower Read more…
Keeping up with the fast-food fried chicken wars these days is almost as challenging as tracking the NFL’s reserve/COVID list. In case you missed an installment, both McDonald’s and Shake Shack shook up their menus recently, announcing new chicken items. KFC is clucking back, introducing what it insists is its Read more…