American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media. Click here to read the story at businesswire.com. Discussion Questions: What are brand values? Read more…
It’s understandable why the mayor’s office and tourism gurus sought to refresh Chicago’s global image with a new marketing campaign and tagline released a week ago. Click here to read the story at chicago.suntimes.com. Discussion Questions: What is tourism? How do cities benefit from tourism? Why is tourism important to Read more…
Does cottage cheese have yogurt envy? As of 2019, Americans consumed about 15 pounds of yogurt per capita compared to just two pounds of cottage cheese. Click here to read the story at media post.com. Discussion Questions: What is competition? What are the different types of competition? How would you Read more…
The Hershey Company has found a new way to interact with its Reese’s Peanut Butter Cup fan base. The American chocolate company’s marketing team has begun an interactive online campaign for a fictional Reese’s University, which has a branded website, Instagram page and a TikTok page that appears to be Read more…
Despite 2021’s unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what’s coming, with brands jumping on viral TikTok trends based on classic TV spots or rolling the dice on the emerging concept of a metaverse. A sense of Read more…
KFC (YUM) is bringing back its famous 11 Herbs & Spices Firelog for the fourth consecutive year. The viral holiday staple typically sells out in just hours. And the 2021 edition features new special packaging and an “enhanced extra crispy scent to fill your home with the aroma of KFC’s Read more…
Panera is embracing the “ugly’ with its 2021 holiday cup collection. The restaurant chain on Thursday dropped its limited line of reusable cups with a perfectly imperfect twist, paying tribute to the ugly holiday sweater trend with a series of “ugly” designs. Click here to read the story at people.com. Read more…
It just got that much easier to hear from Santa Claus this year. Coca-Cola has teamed up with Cameo to offer fans a variety of experiences with Kris Kringle this holiday season, starting with the ability to get a personalized video from Jolly Old St. Nick himself. Click here to read the story Read more…
This holiday, Gap has joined forces with global pop superstar and cultural icon Katy Perry to underscore the importance of love, kindness, and acceptance with its new campaign, ALL TOGETHER NOW. Gap shines at the intersection of culture, fashion, and music, with Katy’s remix of “All You Need Is Love,” bringing Gap’s Read more…
MOD Pizza’s first national advertising campaign, entitled “All Pizzas Welcome” does not focus on the price or even the quality of their product. Instead, the ad highlights MOD Pizza’s people-focused culture of inclusivity and diversity both in front of and behind the pizza counter. Click here to read the story Read more…