McDonald’s is once again promoting a “farewell tour” for the McRib sandwich. The seasonal offering, which since its introduction in 1981 has periodically disappeared from the fast food giant’s menu, is making one more appearance at McDonald’s locations nationwide. Click here to read the story at cnbc.com. Discussion Questions: What Read more…
Carl’s Jr. and Hardee’s brands are getting a makeover with a new redesign that is aimed at making the brand “look as good as the food tastes.” Click here to read the story at brand-innovators.com. Discussion Questions: What is a brand? What is a brand identity? Why are brand identities Read more…
Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration. Click here to read the story at adweek.com. Discussion Questions: What is promotion? Read more…
The U.S. Army launched a new marketing campaign calling on high-performing, goal-oriented youth from all backgrounds to consider Army Officership, a specialized path of service for aspiring leaders. Click here to read the story at prnewswire.com. Discussion Questions: What is a marketing campaign? What is a target market? Why does Read more…
Google launched a campaign calling out Apple texting issues between iPhones and Android phones. For many iPhone users, there is a common annoyance when it comes to texting: A friend switches to Android and the message bubbles in the group chat turn green. Click here to read the story at Read more…
The state wants travelers to “Find Your Vibe” when visiting Connecticut this summer in its new $3 million advertising campaign. Click here to read the story at hartfordbusiness.com. Discussion Questions: What is tourism? What is a destination? In your opinion, is Connecticut a destination? Why or why not? What is Read more…
In what CEO Brian Chesky calls “the biggest change to Airbnb in a decade,” the home rental company introduced a sitewide makeover Wednesday that makes it easier to find offbeat and niche properties. Click here to read the story at axios.com. Discussion Questions: Why is summer an important time of Read more…
Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022. Click here to read the story at prnewswire.com. Discussion Questions: Who is Spot Pet Insurance? Why is marketing important to a business like Spot Pet? What is digital Read more…
Pepsi is celebrating pancake lovers everywhere with their latest limited-edition flavor. In partnership with restaurant chain IHOP, the soda giant has created Pepsi Maple Syrup Cola — a new beverage that they say “combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.” Click Read more…
Destination BC has announced it is launching a $6.7 million marketing campaign with the goal of attracting international visitors to the province in 2022 and 2023. Click here to read the story at checknews.ca. Discussion Questions: Where is BC? Why is tourism important to BC? What is destination marketing? Why Read more…