Panda Express’ orange chicken, the quintessential American Chinese invention that helped bolster a nationwide craze for Chinese takeout, turns 35 on Friday. The ubiquitous restaurant offering, while deceptively simple, marries a host of Chinese regional flavors with American ingredients. Click here to read the story at nbcnews.com. Discussion Questions: What Read more…
In the summer of 2021, popular Chinese-American chain Panda Express partnered with alternative meat producer Beyond Meat for a plant-based version of its popular Original Orange Chicken. Click here to read the story at thestreet.com. Discussion Questions: Why would Panda Express want to offer a plant-based version of its orange chicken menu item? What is a Read more…
The U.S. Army launched a new marketing campaign calling on high-performing, goal-oriented youth from all backgrounds to consider Army Officership, a specialized path of service for aspiring leaders. Click here to read the story at prnewswire.com. Discussion Questions: What is a marketing campaign? What is a target market? Why does Read more…
Among the many places to get a banh mi in Houston is the drive-through lane at Saigon Hustle. The seven-month-old spot was started by Cassie Ghaffar and Sandy Nguyen, in part to create something for busy parents who don’t want to deal with getting kids out of cars and into restaurants. Click here to read the Read more…
Taco Bell’s newest location ditches the dining room and has four drive-thru lanes instead. Click here to read the story at cnn.com. Discussion Questions: What is place as it relates to the marketing mix? How might this story demonstrate the concept of place? Based on information from this story, describe how Read more…
With more people preparing coffee at home because of the pandemic, the market for fun-flavored creamers and beans — Almond Joy! S’Mores! Strawberry cheesecake! — is exploding as we bring our Dunkin’ Donuts and Starbucks taste buds to the living room. Click here to read the story at axios.com. Discussion Read more…
More than eight decades after the beverage was founded in the hills of Tennessee, Mtn Dew is taking over the Adventure Center at Doe Mountain, the main entry point to 8,600 acres of mountain wilderness that sits outside the town of Mountain City, Tenn. Click here to read the story Read more…
Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read Read more…
There are ancient traditions, such as the one that indicates that the cereal is eaten with milk. It doesn’t matter if they are corn flakes, rice or wheat, what tradition says is that you have to accompany them with milk, right? Tropicana, the North American manufacturer of fruit drinks, challenges that Read more…
Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. Click here to read the story at businesswire.com. Discussion Questions: What is market segmentation? What are the different ways a brand can segment a market? Who is Gen Z? What Read more…