With consumers increasingly taking to audio content like podcasts, Tostitos developed a sonic brand in an attempt to cut through the noise. Click here to read the story at marketingdive.com. Discussion Questions: What is a brand? What is branding? How would you describe the Frito-Lay brand? What is brand recall? Read more…
Critics are calling out Coca-Cola and climate activism event COP27 in Egypt for a branded partnership that it deems is counterintuitive to the meeting’s mission, and meant to “greenwash” Coca-Cola’s reputation for being a major source of plastic waste. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What Read more…
Everyone’s favorite Leprechaun-themed breakfast cereal Lucky Charms has partnered with augmented reality (AR) specialists Niantic to launch Journey to the Gems, a new AR mobile game that has you scouring real-world parks in search of “magically delicious charms” hidden throughout the environment. Click here to read the story at vrscout.com. Discussion Questions: Read more…
Some allegedly insider information has set the internet ablaze with ’90s kid nostalgia for an old McDonald’s Halloween promotion—it doesn’t take much to get us all way too excited to start reminiscing about the past, does it? Click here to read the story at thetakeout.com. Discussion Questions: What are marketing trends? What Read more…
Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality. Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How Read more…
Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” Click here to read the story at techcrunch.com. Discussion Questions: What is consumer engagement? Why is it important for brands to invest in consumer engagement strategies? What is experiential marketing? Read more…
In the summer of 2021, popular Chinese-American chain Panda Express partnered with alternative meat producer Beyond Meat for a plant-based version of its popular Original Orange Chicken. Click here to read the story at thestreet.com. Discussion Questions: Why would Panda Express want to offer a plant-based version of its orange chicken menu item? What is a Read more…
Gen Z is hooked on fast fashion, and ThredUP wants to do something about it. Enlisting the help of famous Gen Z breakout star Priah Ferguson of “Stranger Things,” the thrift giant has launched a confessional that aims to to break GenZ of its wasteful habit. Click here to read Read more…
Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format. Click here to read the story at thrillist.com. Discussion Questions: What is publicity? Why is publicity important to a business like Applebee’s? What is Read more…
White Castle has long been a late-night hot spot, the last stop after a fun night, the place to gather for nocturnal cravings. Click here to read the story at prnewswire.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How might this story represent an example Read more…