Visit Orlando has unveiled a $2.2 million marketing campaign called, “The Wonder Remains.” Instead of targeting visitors worldwide, the campaign is aimed at the southeastern United States, specifically states within driving distance of Florida. Click here to read the story at orlandosentintel.com. Discussion Questions: Who is Visit Orlando? Why is Read more…
Hard Rock Hotels has recently opened the doors to its first ever select service hotel; a modern hospitality concept set to foster a creative environment without sacrificing the classic comfort expected from a high end hotel experience. The first REVERB by Hard Rock has just opened its doors in Downtown Read more…
During a typical summer, Falmouth Museums on the Green, home to the Falmouth Historical Society, brims with visitors looking to sneak a peek inside its many historical homes, gather for weddings or explore its many exhibits. But the COVID-19 pandemic changed all of that. The museums remained closed for 2020, Read more…
In souvenir shops from Times Square to the World Trade Center, shelves full of T-shirts and trinkets still (heart) New York. But the proprietors wonder when their customers will, again. The coronavirus pandemic has taken a voracious bite out of a slice of New York life as recognizable as a Read more…
The travel industry hopes two-for-one deals and deep discounts will get you back on the road now. But is it ethical to even recommend travel at a time like this? We’re deep inside a second wave of the COVID-19 pandemic. Prices are low, but the risks are high. And within Read more…
The travel industry hopes two-for-one deals and deep discounts will get you back on the road now. But is it ethical to even recommend travel at a time like this? We’re deep inside a second wave of the COVID-19 pandemic. Prices are low, but the risks are high. And within Read more…
It’s not a rosy time for the travel and tourism industry. Hundreds of thousands of people depend on travelers to make their living, from the event planning companies that orchestrate multinational conferences, to the individuals who work behind hotel, car rental, and cruise ship reception desks. Entire communities, like those in the Virgin Islands Read more…
Mayor Lori Lightfoot and her “authentic” personality will be a cornerstone of the plan to “rebrand” Chicago and help the city recover from the economic havoc wreaked by the coronavirus, the city’s chief marketing officer said Thursday. Michael Fassnacht, a former commercial advertising whiz, donated his time to work on Read more…
This is a story about a tough decision at Southwest Airlines, and how it differs from the path American Airlines and United Airlines followed. It’s also about what your business can learn from the whole thing. Click here to read the story from inc.com. Discussion Questions: What is competition? Who Read more…
The Covid-19 pandemic has decimated the tourism industry and recovery will take time, as mass international travel will not return in any significant way any time soon. The pandemic has also irrevocably changed consumer behaviour and spending patterns. This means it is crucial that countries like Singapore work closely with Read more…