Early estimates suggest Florida is having a remarkable tourism recovery. Click here to read the story at skift.com. Discussion Questions: What is destination marketing? Why is tourism important to Florida? How did COVID-19 impact tourism? Why is destination marketing important to places like Florida where tourism is such an important Read more…
Airbnb says it will use new methods to spot and block people who try to use the short-term rental service to throw a party. Click here to read the story at nbcnews.com. Discussion Questions: Based on information from this story, what is anti-party technology? What is the difference between a Read more…
More than eight decades after the beverage was founded in the hills of Tennessee, Mtn Dew is taking over the Adventure Center at Doe Mountain, the main entry point to 8,600 acres of mountain wilderness that sits outside the town of Mountain City, Tenn. Click here to read the story Read more…
The state wants travelers to “Find Your Vibe” when visiting Connecticut this summer in its new $3 million advertising campaign. Click here to read the story at hartfordbusiness.com. Discussion Questions: What is tourism? What is a destination? In your opinion, is Connecticut a destination? Why or why not? What is Read more…
Stop me if you’ve heard this one before: A major international company is leveraging its tech platform and the data it has amassed on consumers to drive revenue for advertisers. Click here to read the story at costar.com. Discussion Questions: What is advertising? What is data as it relates to Read more…
In what CEO Brian Chesky calls “the biggest change to Airbnb in a decade,” the home rental company introduced a sitewide makeover Wednesday that makes it easier to find offbeat and niche properties. Click here to read the story at axios.com. Discussion Questions: Why is summer an important time of Read more…
Take that, online travel agencies. The world’s largest hotelier not only drove more direct bookings but also saw strong growth in its loyalty program. Click here to read the story at skift.com. Discussion Questions: What is a brand? What is brand loyalty? What are five examples of hotel brands? Why Read more…
The cost of flying is ready for takeoff, and there are few indications that the trend will curtail any time soon as high fuel prices, pilot shortages and booming demand push ticket prices to new highs. Click here to read the story at chron.com. Discussion Questions: How did the COVID-19 Read more…
Destination BC has announced it is launching a $6.7 million marketing campaign with the goal of attracting international visitors to the province in 2022 and 2023. Click here to read the story at checknews.ca. Discussion Questions: Where is BC? Why is tourism important to BC? What is destination marketing? Why Read more…
Matt Day has spent much of the pandemic indoors with his family watching Disney animated films, moving from “Brave” to “Frozen” to “Moana” to “Encanto.” The 33-year-old senior marketing manager recently started pricing a May family trip to Disney World so his kids, 2 and 4, could experience some movie Read more…