When they’re good, they’re iconic. When they’re bad — well, at least you can usually laugh. We’re talking destination campaigns — when travel hotspots make a bid for your hard-earned vacation cash by producing extravagant videos and entire websites to grab your attention. Click here to read the story at Read more…
If the shoe fits, stay right inside of it! DJ Khaled is unlocking one of his most treasured rooms — his shoe closet. Click here to read the story at nypost.com. Discussion Questions:
Accessing Delta’s popular Sky Club lounge just got a little harder for some frequent fliers of the airline. Click here to read the story at yahoo.com. Discussion Questions:
When Airbnb unveils its new product called Setup this week—aimed at providing more guidance and resources to new hosts—the marketing push behind it will look and feel exactly like the product itself. Even the fun little animations will be the same. Click here to read the story at fastcompany.com. Discussion Read more…
South Dakota’s Mount Rushmore parade float will stay parked during this year’s Macy’s Thanksgiving Day Parade, sidelined by a marching band. Click here to read the story at blackhillsfox.com. Discussion Questions: What is Macy’s Thanksgiving Day Parade? Why does Macy’s host the parade? How much do you think the parade Read more…
The Toronto Transit Commission’s (TTC) Bloor-Yonge subway station is covered with Alberta is Calling posters, displaying messages about better affordability and job opportunities and strongly encouraging Torontonians to move out west. Click here to read the story at toronto.citynews.ca. Discussion Questions: Why might the Province of Alberta want to encourage Toronto residents Read more…
Delta Air Lines, which has watched competitors map future plans with electric vertical takeoff and landing aircraft startups, is joining the growing list of airlines looking to make short trips to and from airports faster and easier. Click here to read the story at cnbc.com. Discussion Questions: What is Read more…
Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality. Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How Read more…
RH, previously Restoration Hardware, joined the hotel industry this week. Click here to read the story at foxbusiness.com. Discussion Questions: What type of business is Restoration Hardware? What is a brand? What is brand extension? How might Restoration Hardware opening a hotel represent an example of brand extension? What is positioning? Based Read more…
Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration. Click here to read the story at adweek.com. Discussion Questions: What is promotion? Read more…