After announcing a new partnership in early December, Kohl’s and Sephora unveiled the list of the first 200 locations Thursday, which are adding the “immersive beauty experience by Fall 2021.” Kohl’s also plans to start selling Sephora’s products online in the fall. Stores in 29 states will get the first locations Read more…
As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods. It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake the lower Read more…
After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has Read more…
Following a deluge of Black Friday and Cyber Monday deals, Tuesday marks the day when brands aim to show consumers they are giving back. As Giving Tuesday has gone from an anti-consumerism event to a cause-based marketing opportunity, companies are adapting their corporate social responsibility initiatives for a holiday season Read more…
Earlier this year, Ralph Lauren partnered with Snap Inc., makers of Snapchat, to offer virtual Ralph Lauren clothing for users’ Bitmoji avatars inside the app. Now, the two brands are bringing their partnership out of the app and into the real world. Or maybe vice versa. You’ll see in a moment. As Read more…
Chatter among fashion followers went into overdrive yesterday when VF Corp.—owner of brands such as Vans, The North Face, Timberland, and Dickies—announced it would acquire streetwear pioneer Supreme for $2.1 billion. For Supreme, the move could hardly seem more opposed to its ethos. Click here to read the story at Read more…
Chatter among fashion followers went into overdrive yesterday when VF Corp.—owner of brands such as Vans, The North Face, Timberland, and Dickies—announced it would acquire streetwear pioneer Supreme for $2.1 billion. For Supreme, the move could hardly seem more opposed to its ethos. Click here to read the story at Read more…
Justin Bieber may be the next celebrity to put out a collaboration with Crocs. The pop star shared a photo of a pair of Crocs floating in a swimming pool with the caption “Soon” on Thursday. The Colorado-based footwear maker replied to the post with a green heart emoji. Click Read more…
TikTok’s series of livestreams aims to highlight the social video app as a hub for showing off fashions, which has been the domain of rival app Instagram for the past decade. By offering exclusive programming with brands like Louis Vuitton and Puma, TikTok can build its audience of fashion buffs Read more…