There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at arkansasonline.com. Discussion Read more…
Roblox is an online gaming platform where users can immerse themselves in any of the 18 million virtual worlds created by independent developers. In the first quarter of 2021, it had 42.1 million daily active users spanning 180 countries. Contrary to popular misconceptions, 44% of its base was female. Click Read more…
Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart. Click here to read the story at fastcompany.com. Discussion Questions: What is distribution? Read more…
In the post-Kardashian era, the marketing power of social media, especially among younger consumers, has become undeniable. That leaves brands that cater to teens and young adults no choice but to turn to influencers, who can easily collect tens of millions in social media followers. Click here to read the Read more…
With retail foot traffic slowly coming back, brands are starting to test the waters of post-pandemic physical retail via pop-ups. Brands like Studs, Rails, Louis Vuitton and Dior have opened or are opening pop-up shops in April and May, in an attempt to gauge their customers’ interest in shopping in-person or Read more…
French luxury house Chanel has lost a trademark fight with Huawei Technologies claiming alike brandings. A top European court ruled that their logos do not bear similarities to each other. Click here to read the story at designtaxi.com. Discussion Questions: What is a brand? What is a logo? How do companies protect their Read more…
Cheap-chic retailers H&M and Old Navy are moving into Earth Week with a fun take on fashion’s future, following two very different roads. Working with 11-year-old recycling consultant Ryan Hickman, Old Navy is selecting 51 young GoFundMe innovators to back. Click here to read the story at mediapost.com. Discussion Questions: Read more…
Nordstrom Inc. announced the launch of its “Livestream Shopping” channel on Wednesday, with a Burberry styling event kicking things off on March 18. Nordstrom says Livestream Shopping will blend its in-person and virtual capabilities, as well as its expertise in a variety of categories, from fashion to beauty and home. Customers can interact with Read more…
Dick’s Sporting Goods has entered the hotly contested market for men’s athletic apparel with the launch of its own brand, VRST. VRST debuted Tuesday on Dick’s website and a stand-alone site. Products of the brand will roll out to more than 400 Dick’s stores in coming weeks, the company said. Items Read more…
Elf Cosmetics and Chipotle just announced a joint makeup line launching March 10. The brands will sell four limited edition makeup products, along with an “eyes chips face” bowl at Chipotle. The collection includes a $16 Chipotle eye shadow palette with 12 colors “inspired by classic Chipotle ingredients, including white rice, brown Read more…