Critics are calling out Coca-Cola and climate activism event COP27 in Egypt for a branded partnership that it deems is counterintuitive to the meeting’s mission, and meant to “greenwash” Coca-Cola’s reputation for being a major source of plastic waste. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What Read more…
Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality. Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How Read more…
The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice. Click here to read the story at investopedia.com. Discussion Questions: What is BNPL? Read more…
Ethereum will switch to “Proof of Stake” in a move expected to reduce the blockchain’s energy use by 99.95% Click here to read the story at billboard.com. Discussion Questions: What is cryptocurrency? Who is Ethereum? What is ‘the merge’ (as described in this news story)? Why is this considered a Read more…
A California lawsuit says Mars didn’t warn consumers of the health problems associated with the use of titanium dioxide in Skittles. Click here to read the story at cnet.com. Discussion Questions: What is false advertising? Does this news story represent an example of false advertising? Why or why not? What Read more…
Apple’s introduction of a credit card in 2019 was the first step: Apple not only wanted to be the recipient of your money, it wanted to have a hand in how you manage that money. Click here to read the story at wired.com. Discussion Questions: What is a BNPL service? Read more…
Feeling a bit cheated when you look down at your plate? It’s not just a figment of your imagination—portions at U.S. restaurants are indeed getting smaller. Call it shrinkflation: when sizes shrink, but you’re paying the same price, or sometimes even more, for the meal or product. Click here to read Read more…
For over 50 years people have used April 22 to celebrate Earth Day and demonstrate support for environmental protection. More than ever people are starkly aware of the dangers of climate change and the extreme measures that need to be taken in order to maintain our way of life. Click Read more…
The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for “free” tax filing misled consumers. Intuit says it will fight the suit. Click here to read the story at usatoday.com. Discussion Questions: Who is the FTC? How does the FTC help to protect consumers? Why is it Read more…
Major international brands including Coca-Cola, PepsiCo and Unilever are among the 70 signatories of a joint letter calling for a UN treaty to tackle plastic pollution. Click here to read the story at thedrum.com. Discussion Questions: What is sustainability? How might this story represent an example of sustainability? Why do Read more…