While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers—especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. Click here to read the story at adweek.com. Discussion Questions: What are Read more…
The “it” bag among a subset of shoppers-in-the-know is adorned with tacky logos, contains a garish combination of two primary colors, and has a kind of glitchy zipper. Despite all this, it is sometimes unavailable due to high demand. You can often find it marked up by 300 percent on Read more…
Breeze Airways, a new budget airline from the founder of JetBlue, will take off on May 27 with flights concentrated in the southeastern U.S. The airline, whose launch was delayed by the coronavirus pandemic that devastated travel, initially plans to offer flights to and from four airports: Tampa, Florida; Charleston, South Carolina; Read more…
If you’re a parent, you’ve probably heard of Blippi. If you’re not a parent, here’s what you need to know: Stevin John (better known as Blippi) is a 30-something wildly successful guy from Ellensburg, Washington, who makes videos for kids. You can find his content mostly on YouTube, Amazon Video, Read more…
Mark Cuban became a billionaire just before the dot-com bubble burst. In 1995, Cuban and a friend, Todd Wagner, started an internet radio platform called Broadcast.com. Four years later, Broadcast.com was acquired by Yahoo for $5.7 billion in stock, making Cuban a very wealthy man. Click here to read the story Read more…
When Francis Davidson was wrapping up his first year of college at McGill University in 2012, the then 19-year-old philosophy and economics major wanted to make some extra cash, so he rented out his apartment for the summer. Click here to read the story at cnbc.com. Discussion Questions: What is Read more…
Set aside, for the moment, why someone might suddenly be fired–could be a disagreement over strategy, could be letting a chicken loose in the cubicles. The real question is what happens next. For some, getting drop-kicked to the curb brings on a crisis of conscience (“What did I do wrong?”); Read more…
If you’ve been living with roommates during the pandemic, 2020 might have felt like you were already living in a tiny house, just one you shared with other people you may have come to not like as much. Maybe you began to seriously fantasize about living in a tiny house Read more…
Launching a new idea into the world can be as exciting as it is nerve-wracking. Website builder site Squarespace tries to capture the anticipation and anxiety of hitting “publish” on a site for a new venture with an ad meant to inspire entrepreneurs toward the end of an unusual year Read more…
It’s not likely you’ll ever brag how long you’ve had your toothbrush, but marketers also don’t usually advise a brand to advertise a product’s planned obsolescence. Start-up Goodwell Co. is now proclaiming in its first-ever ad campaign that it proudly sells “Toothbrushes that don’t last.” Click here to read the Read more…