Among the many places to get a banh mi in Houston is the drive-through lane at Saigon Hustle. The seven-month-old spot was started by Cassie Ghaffar and Sandy Nguyen, in part to create something for busy parents who don’t want to deal with getting kids out of cars and into restaurants. Click here to read the Read more…
Following a “successful first foray” into NFTs with Adidas Originals in January, Prada is introducing NFTs to its own limited-edition Timecapsule product drop collection, the Italian luxury house says. Click here to read the story at voguebusiness.com. Discussion Topics: What is a brand? What is a luxury brand? What makes Prada Read more…
Jimmy John’s on Tuesday became the latest restaurant chain to invite guests to interact with the brand in the metaverse. Click here to read the story at nrn.com. Discussion Questions: What is the metaverse? Why are brands interested in the metaverse? Can you think of any other examples of brands Read more…
In what CEO Brian Chesky calls “the biggest change to Airbnb in a decade,” the home rental company introduced a sitewide makeover Wednesday that makes it easier to find offbeat and niche properties. Click here to read the story at axios.com. Discussion Questions: Why is summer an important time of Read more…
Take that, online travel agencies. The world’s largest hotelier not only drove more direct bookings but also saw strong growth in its loyalty program. Click here to read the story at skift.com. Discussion Questions: What is a brand? What is brand loyalty? What are five examples of hotel brands? Why Read more…
Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. Click here to read the story at businesswire.com. Discussion Questions: What is market segmentation? What are the different ways a brand can segment a market? Who is Gen Z? What Read more…
Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022. Click here to read the story at prnewswire.com. Discussion Questions: Who is Spot Pet Insurance? Why is marketing important to a business like Spot Pet? What is digital Read more…
McDonald’s last month brought back its Szechuan sauce — the source of countless internet memes — for a limited time. The offer had one key condition: The savory condiment was only available through the burger chain’s mobile app. Click here to read the story at marketingdive.com. Discussion Questions: Why do you think Read more…
Roblox and Chipotle continue their partnership with the roll-out of the Chipotle Burrito Builder on Roblox, a new simulation experience that will invite players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s in-experience currency on Roblox1, starting on April 7, National Burrito Day. Click here to Read more…
On Monday Coca-Cola unveiled a new, limited-edition flavor that’s supposed to taste like…pixels. Yes, pixels. Click here to read the story at cnn.com. Discussion Questions: What is promotion? Why do brands engage in promotions? What are the different forms of promotion? What type of promotion is a limited-edition product? What is Coca-Cola’s new Read more…