A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while. Click here to read the story at Read more…
British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. Click here to read the story at adweek.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to Cadbury? Read more…
When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. Click here to read the story at thedrum.com. Discussion Questions: What is digital marketing? Why is digital marketing important Read more…
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story. Read more…
IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at tastingtable.com. Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at Read more…
Kraft is looking to add its Mac & Cheese to the infamous Big Mac, and the brand has launched a nationwide call-to-action in order to make its way onto the McDonald’s menu. Click here to read the story at thrillist.com. Discussion Questions: What is a marketing stunt? Why would Kraft say they want Read more…
Hollister introduced Share2Pay, a payment solution that lets customers send their shopping carts to other people via SMS text, per the Wall Street Journal. Click here to read the story at insiderintelligence.com. Discussion Questions: What is consumer behavior? Why is it important for businesses and brands to understand consumer behavior? What Read more…
Everyone’s favorite Leprechaun-themed breakfast cereal Lucky Charms has partnered with augmented reality (AR) specialists Niantic to launch Journey to the Gems, a new AR mobile game that has you scouring real-world parks in search of “magically delicious charms” hidden throughout the environment. Click here to read the story at vrscout.com. Discussion Questions: Read more…
Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” Click here to read the story at techcrunch.com. Discussion Questions: What is consumer engagement? Why is it important for brands to invest in consumer engagement strategies? What is experiential marketing? Read more…
J.C. Penney is turning to technology to help drive its revamped beauty strategy. The department store in late 2020 announced it was planning a new beauty concept after previous partner Sephora teamed up with Kohl’s instead. Click here to read the story at retaildive.com. Discussion Questions: What is distribution? How does distribution Read more…