Brand Loyalty
Why your last text message is probably from a brand
First it was mailboxes, then inboxes…Now, marketers are blowing up phones. Click here to read the story at marketingbrew.com. Discussion Questions:
Advertising
Burger King’s Menu Adds a New Kind of Hit (Blame the Whopper)
A good, catchy jingle can cement a product in the public’s mind spanning across generations. Click here to read the story at the street.com. Discussion Questions:
Branding
5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy
So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? Click here to read the story at entrepreneur.com. Discussion Questions:
Digital Marketing
Oreo and Martha Stewart take a dip into the ‘Oreoverse’ with new limited-edition launch
Milk’s favorite cookie is dunking into a new dimension. Oreo has announced its latest limited-edition launch of The Most Oreo Oreo in tandem with the new Oreoverse… Click here to read the story at goodmorningamerica.com. Discussion Questions:
Consumer Behavior
McDonald’s Lunar New Year campaign taps into AI, AR technology
McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign. Click here to read the story at nrn.com. Discussion Questions:
Consumer Engagement
Chipotle to debut wellness-inspired AR Snapchat lens on ‘Quitter’s Day’
Chipotle Mexican Grill is celebrating the start of 2023 with a new lineup of burrito bowls and an augmented reality (AR) campaign, developed in partnership with Snapchat and designed to promote physical and mental health among the brand’s customers in the new year. Click here to read the story at Read more…
Advertising
Why Spotify makes Wrapped its annual marketing moment
“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.) Read more…
Brand Loyalty
McDonald’s hopes deals like 50-cent double cheeseburgers beef up sales on its mobile app
Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app. Click here to read the story at cnbc.com. Discussion Questions:
Consumer Behavior
How the Metaverse Will Transform Marketing
One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services. Click here to read the story at entrepreneur.com. Discussion Questions:
Brand Loyalty
Starbucks Odyssey launches for select rewards members with NFTs
Starbucks entered the world of NFTs with the beta launch of the web3-enabled extension of its loyalty program. Click here to read the story at axios.com. Discussion Questions: