Consumer Engagement
‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:
Advertising
Brands allow customers to opt out of Mother’s Day marketing
More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions:
Advertising
Shake Shack Sends New York City on a Virtual Truffle Hunt with Immersive OOH Campaign
The ultimate dream for any truffle lover is to embark on a digging adventure for one of the world’s most-prized culinary delicacies. Click here to read the story at lbbonline.com. Discussion Questions:
Branding
Meta, Microsoft, and Disney are reversing their bets on the metaverse
When it emerged on the global scene back in October 2021, the metaverse was held up as the next big thing in technology with Mark Zuckerberg even rebranding Facebook as Meta. Click here to read the story at qz.com. Discussion Questions:
Advertising
After viral billboards craze, is the era of simulated-out-of-home advertising next?
Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity. Click here to read the story at Read more…
Advertising
Yummbelievable! Denny’s launches new ‘augmented reality’ menu featuring food that jumps off the page, literally
Just days after revealing “It’s Diner Time,” a new brand platform that doubles down on delivering diner comfort for today’s America, Denny’s announces new elements of its overall experience including the debut of a bold, bright new menu to welcome all and make guests feel even more at home when visiting America’s Read more…
Branding
Wingstop’s Ranch is So Good, Fans Want to Take a Bath in it (And Now They Can)
Fans claim that Wingstop’s ranch is so good, they’d bathe in it. Click here to read the story at prnewswire.com. Discussion Questions:
Brand Loyalty
Starbucks NFTs Sell Out In 18 Minutes As Secondary Price Soars
Think NFTs are meh? All very 2022? Well it might be time to wake up and smell the coffee. Virtually, of course. Click here to read the story at forbes.com. Discussion Questions:
Brands
Peeps flavored Pepsi makes it’s one-of-a-kind return
Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat. Click here to read the story at guiltyeats.com. Discussion Questions:
Consumer Engagement
Taco Bell Is Now Marrying A Couple In The Metaverse
(Taco) Bells are ringing as the lucky couple who will be tying the knot at Taco Bell’s metaverse wedding is unveiled! Lifelong Taco Bell fans Sheel Mohnot and Amruta Godbole will say ‘I do’ on February 24 with an out-of-this-realm wedding celebration in Decentraland. Click here to read the story at prnewswire.com. Discussion Questions: